What's the one thing holding you back?

Today is simply the best time in history to be a writer, musician, or visual artist.

The power has completely shifted to you, the artist. You now have the power to go directly to your fans, with no middlemen in between. The tools are out there to create, connect with fans, and even monetize your creative work, and here's the amazing thing – most of these tools are free.

But too many of you are not making the most of this shift in power. Too many of you still rely on old tropes and industry myths. The rules have changed – significantly.

What's the one thing holding you back in your creative career?There are a few common roadblocks that we see over and over again. But once you uncover your specific roadblock, you can get "unstuck" and move forward. It's liberating.

We created a video and a quick 3-question survey to help you uncover what's holding you back.

Watch the video

We want to let you in on the New Rules so that you are armed with the information you need, and a plan of attack built for today's world.

Whether you think of yourself this way or not – you are an entrepreneur. You are running your own small business. You're the CEO, and your art is the product. If you want to make money from your creative work, you have think like a businessperson. CreateBiz will help you do that.

What is CreateBiz?

CreateBiz is an online course and community to help writers, musicians, and visual artists use their creative skills to create content in order to form connections, nurture them into leads, and convert them into customers.

The course is 42 video modules, with dozens of worksheets, templates, and strategic assignments
to help creatives get focused and efficient in building an audience.

What is the Special Offer?

Because you are a subscriber to Marketing Without the Marketing, you have access 
to this exclusive offer: 20% off the price of a complete membership.

Your Price: $497 $397

No risk: 30-day money back guarantee.

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Who's it for?

CreateBiz is for anyone who wants to build a business around their creative work:

Why CreateBiz?

Many creatives dread marketing, because it feels "icky" and self-promotional. CreateBiz teaches a more soft-touch approach instead, which is more effective in growing a devoted following.

CreateBiz is for writers, musicians, and visual artists because creatives defy boundaries. Musicians are writers, too. Travel photographers blog. Novelists play in bands. Graphic artists are storytellers. We create, we connect, and we can all learn from one another's unique experiences.

Whether you are looking to gain recognition for your work, attract the attention of an agent or producer, or make enough money from your art to support yourself and your family – it all starts with the same goal. You have to build an audience.

Having an audience is power. That's why it's your most valuable asset in building a business around your creative work. It can take years of trial and error, countless mistakes, and keeping up on all the changes in technology, platforms, and SEO.

We created CreateBiz to "shorten the cycle" so that you can learn the strategies, techniques, and nuances – quickly. It will still require that you put in the work, but our step-by-step system will help get you on the right track and make rapid progress towards your goals as a creative.

What's in the course?

The course is a step-by-step system, divided into 6 distinct units:

CreateBiz-Unit-1-StartUNIT 1: START

Unit 1 serves as an introduction to using content strategy to build your online audience, so that we’re all on the same page and understand the basic philosophy of using content to create connections.

CreateBiz-Unit-2-PlanUNIT 2: PLAN

Unit 2 is all about the planning process – setting goals for your creative business, setting up shop, defining your customer profile, and committing to the content you will produce.

CreateBiz-Unit-3-BuildUNIT 3: BUILD

Unit 3 is about getting the foundation of your online presence set up properly, optimized, and working together – this is your website, blog (or other medium-form content), social, and email.

CreateBiz-Unit-4-CreateUNIT 4: CREATE

This is where we start producing the content that YOU will use to build your online audience. We’ll talk about story and creating a narrative around you and your brand.

CreateBiz-Unit-5-ConnectUNIT 5: CONNECT

Once we have content, now it’s time to start doing the outreach you need to do – BUT it's important to make it efficient and targeted, while getting the nuances right.

CreateBiz-Unit-6-IntegrateUNIT 6: INTEGRATE

In the final unit, we talk about putting everything together so that it works in concert: Web, blog, social, and email – all integrated. Plus we give you sample workflows to help you.

Who teaches the course?

CreateBiz was conceived and created by two practitioners,
each with a deep well of industry experience.

Dave and Michael use the methods and techniques presented in this course every day
in helping their own clients with business and marketing strategy.

Michael Boezi

Michael-Boezi-Headshot17 years in publishing
Instructor at Emerson College
Writer & podcaster
Business consultant

Dave Kusek

Dave-Kusek-Headshot20 years in music business
Best-selling author
Founder, Berklee Online
Creator, New Artist Model

Ready to get going?

We look forward to working with you!

We will show you, step-by-step, how to promote your creative work and propel your career forward.

Your website, blog, social media, and email – all the tools that you need to run your business.

Learn how to leverage skills you already have to build your audience and turn them into fans.

Tap into a network of other creators to share ideas, trade opportunities, and get feedback on your work.

OK, let's get started!

Click the button to get CreateBiz at 20% off.

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Earlier this year, we opened the course to some beta testers. Here are some 
comments from people who have experienced the course first-hand.

  • Ginger Bisek, Professional Writer
    If you are a writer, musician, or other artist and you don't have a digital presence... you should. CreateBiz will walk you through creating your online brand from A to Z. You'll learn how to connect with your customers, audience, or fans to make a difference. And possibly – a future thriving business!
    Ginger Bisek, Professional Writer
  • Robert Palomo, Maritime Folk Musician & Songwriter
    I've seen SO many "start your own business to be your own boss" schemes over the years. CreateBiz is different. No glowing pie in the sky here – just a recipe for honest hard work and lots of it. But it's a good recipe, by people who really understand the problems creatives face. Others often will give you ingredients but not process, or vice versa. CreateBiz is a true cookbook.
    Robert Palomo, Maritime Folk Musician & Songwriter
  • Bobby Lee, Writer and Musician
    CreateBiz puts the process into context in a direct and attainable manner so even a newbie can understand the elements and actions required to forge a future in the music biz online. It's obvious that Dave and Michael have a wealth of experience and it offers a very clear picture of what to do. Very happy to be part of the group!
    Bobby Lee, Writer and Musician
  • Paul E. Lee, Wellness Teacher & Sound Healer
    CreateBiz is a comprehensive approach to marketing your creative work with a number of effective online approaches. Among these are creating an effective website, how to write your blog to market to your audience and grow your fan base, and how to effectively email fans without a hard-sell. It's a great course to help creatives of all kinds discover marketing techniques and tools to help them succeed.
    Paul E. Lee, Wellness Teacher & Sound Healer